Project 365

Brief

Vodafone had removed line rental charges from their Home Broadband packages, reducing the cost to the consumer and producing a more competitive offer. They needed to communicate this change across traditional and digital advertising in order to promote their offering.

Idea

AThe campaign was focused around customers tearing up their landline bills, a very direct representation of the fact customers no longer needed to pay these charges and were literaly throwing them away.

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Alexander Klement

Contact

+44 (0)7508 702 244

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