Sushi Madness

Brief

I had a chance to work on the digital aspects of a pitch for Yo Sushi - a vibrant high street Japanese food chain - while working at Grey.

Idea

The concept was about fully immersing the food chain with Japanese Manga culture in a way that brought energy and movement to their brand. My role was to develop motion graphics full of colour and movement that would help give them a chaotic Manga mash-up style.

Social Dishes

Select dishes were animated to be sent out through Yo Sushi’s social networks.

Backgrounds

Animated backgrounds were created for each month which would have housed various content, this would help to keep their visual language consistent while allowing each months content to be unique within the space.

Alexander Klement

Contact

+44 (0)7508 702 244

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